Generative AI
Adobe announced a $1.9 billion all-cash deal to acquire Semrush, marking its first major post-Figma move and a bold bet on AI search. The deal positions Adobe at the center of generative engine optimization as marketers race to gain visibility in ChatGPT, Gemini, and Perplexity results.
The AI transformation of knowledge work is redefining professional services. Law, accounting, consulting, and finance are deploying AI at scale, boosting productivity, restructuring workflows, and shifting the economics of expertise. See what leaders are doing in 2025 and how to adapt.
For months, I've been running an experiment in plain sight. Look at my header. Those chips? They're not real. They're AI-generated using Adobe Firefly. No one noticed. That's exactly the point. We're at an inflection point where AI can replicate brand iconography so convincingly that most people can't tell the difference.