digital marketing
Adobe announced a $1.9 billion all-cash deal to acquire Semrush, marking its first major post-Figma move and a bold bet on AI search. The deal positions Adobe at the center of generative engine optimization as marketers race to gain visibility in ChatGPT, Gemini, and Perplexity results.
AI was supposed to kill SEO. Instead, it made search optimization the most critical business function of 2025. Here's what changed.